A design engineering studio that helps organisations think clearly about their digital products and helps them take shape. For hospitality groups, investment firms, startups, scaleups, and public sector organisations that care about the world.

Our practice

Consulting & Strategy

We help you understand what needs to happen, and what doesn't. Before anything is built, we look at your goals, users, platform, and internal setup to bring clarity to complex situations. This helps you avoid wrong investments, align teams, and make decisions you can stand behind.

System Design & Integration

We turn ideas into clear, usable structures. We design digital, brand, and content systems that work together in practice, not just on paper. This makes it easier for teams to collaborate, stay consistent, and adapt over time.

Implementation & Engineering

We build things that work, and keep working. We translate strategy into reliable digital products that are fast, accessible, and easy to maintain. No unnecessary complexity. No fragile setups. Just solid digital infrastructure.

Stewardship & Evolution

We help you keep things healthy over time. After launch, we stay involved to guide improvements, prevent fragmentation, and support better decisions. This protects your investment and avoids constant rebuilding.

How we work together

Audit – Fixed scope

For when something feels off but you're not sure what. We look at your current setup — platform, brand, workflows — map the gaps, and give you a clear plan. Fixed fee, no commitment beyond that.

Embedded – Monthly retainer

For teams that need senior thinking on an ongoing basis. We join your team 2–3 days a week and take ownership of design, development, or both. This is how most long-term partnerships start.

Project – End to end

For when you need something designed and built. We take it from brief to launch. Strategy, design, engineering, deployment. One team, one process, no handoff gaps.

Advisory – Fractional lead

For organisations that need senior direction without a full-time hire. We come in as a fractional lead — set the direction, define the workflow, align the team, and step back when the system runs on its own.

Selected work

citizenM

Creative Lead & Design System Owner

Set creative direction across citizenM's digital ecosystem -- landing pages, campaigns, CRM, web content. Built and maintained the design system in Figma: components, templates, tokens. Co-led campaigns generating EUR 20M+ in revenue.

Mentored junior designers, managed external agencies, and kept the visual language consistent across 50+ properties worldwide.

CrossBoundary

Multi-site Design System

Led the design system for one of the largest sustainable-development investment firms in the Global South. Designed the component system in Figma and built the frontend myself, keeping visual integrity across regions and sub-brands.

Translating complex financial content into clear, trustworthy interfaces -- with a system that scales.

Activant Capital

Web Design & Frontend

Redesigned the web presence for a research-led global investment firm. Translated complex financial positioning into a clean, confident digital experience. Designed in Figma, built in code.

Erik Kessels & Gallerie d'Italia

Creative Lead & Technical Direction

Collaborated with artist Erik Kessels on Un'Immagine, a large-scale immersive installation at Gallerie d'Italia, Milan. Thousands of images from the Publifoto Archive, algorithmically stitched into a continuously moving 360-degree visual and sound experience.

Led the creative-to-technical bridge -- interpreting the artistic vision, finding the right collaborator, managing the creative dialogue, and overseeing delivery.

View exhibition

Principles

Form follows function

Every decision is shaped by use, context, and accessibility. Structure comes first.

True materials

Strategy, technology, and content that reflect reality. Built for durability, not short-term appeal.

Systems over artifacts

We don't make one-off deliverables. We make structures that stay consistent as they grow.

Built to last

No shortcuts, no fragile setups. Things that work in two years, not just on launch day.